Forget algorithms. Here’s why storytelling is still the go-to engagement tool.

Forget algorithms. Here’s why storytelling is still the go-to engagement tool.

Instagram introduced (another) update where we’re forced to many businesses or industries kill over.

Kidding. Kind of.

Two days ago, the world found out — specifically, small business owners who built their platforms on social media — that Instagram will have a “do not see this” option for particular hashtags.

How to properly "dress up" your brand and go pro

How to properly "dress up" your brand and go pro

Starting freelancers and small business owners have one thing in common: they’re not 100% sure how to build their brand.

I know it can be difficult for you to wrap your head around paying someone to create the foundations for your business. Especially when you’re trying to get your foot through the door or watching your steps, making sure you don’t slip on the way, having a solid foundation for your business is something you can control.

7 Easy Design Ideas to Make your SquareSpace site "POP!"

7 Easy Design Ideas to Make your SquareSpace site "POP!"

Plenty of bloggers and entrepreneurs have been making the leap from WordPress to SquareSpace because of their functionality, user-friendly icons, and customisable templates. Wow, I totally sounded like a sound board just now. Anyways, I LOVE SquareSpace for 2 big reasons:

  • The easy analytics and commerce option for paid plans

  • It’s very designer friendly

3 Sweet Marketing Tactics By Indie Entrepreneurs And Why You Should Take Notes

3 Sweet Marketing Tactics By Indie Entrepreneurs And Why You Should Take Notes

On a trip to Rome last year, my taxi driver advised me to visit Trattoria restaurants over…err, more commercialised ones. Because they taste more “authentic,” and are arguably cheaper.

He also explained how they’re family-owned, and where the chef is this guy’s son who prefers visiting the markets on his own, tasting different ingredients, and making sure the dish served is at 100%

30 Subtle Ways To Improve Your Writing In 30 Days

30 Subtle Ways To Improve Your Writing In 30 Days

We’ve been doing it since elementary school. I mean…How hard could it be to string a few sentences together and post it online? Hell, it might not even take 5 seconds.

But writing something that’s worth reading? Where your audience listens to your voice? Enough to click the magical share button?

There’s a reason why content marketers are afraid of writing.

I did “NaNoWriMo” every month since November 2016 — Here’s what I learned:

I did “NaNoWriMo” every month since November 2016 — Here’s what I learned:

NaNoWriMo was my dirty little secret in high school.

I would be writing and carefully constructing chapters into my short novels until 3 AM on school nights.

I would be scribbling new information about my frie — err, characters in table napkins during lunch until my pen bled (all very fictional, of course)

I would be cutting class, faking sick, and sneaking in my laptop to hide away in a deserted classroom to complete my November project.

How to earn $500 more in projects when you stop self-promoting on social media

How to earn $500 more in projects when you stop self-promoting on social media

When I started out as a freelance copywriter for a social media consultancy group, I was constantly reminded about how important it was to have a large social media presence to earn online.

For 6 months to a little more than a year, I learned everything from Facebook ad targeting to Instagram Marketing. From Pinterest automation to Twitter.